![Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition](https://pbs.twimg.com/media/FacSqvaXkAY8k4f.jpg)
Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition
![App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG](https://pbs.twimg.com/media/FV24991XkAAZvTA.jpg)
App Economy Insights on Twitter: "Share of US TV Time (Nielsen) - 5/2022: 37% Cable 32% Streaming 24% Broadcast 7% Other (including gaming) Streaming (32% total): 7% Netflix $NFLX 7% YouTube $GOOG
![Streaming claims more than a third of total US TV time | Media Analysis | Business | News | Rapid TV News Streaming claims more than a third of total US TV time | Media Analysis | Business | News | Rapid TV News](https://www.rapidtvnews.com/images/2022/July_2022/NIelsen_25JUly2022.jpg)
Streaming claims more than a third of total US TV time | Media Analysis | Business | News | Rapid TV News
![U.S. Pay TV Losses Hit 5.6 Million Subs In 2020, As vMVPD Live Streaming Growth Also Slows | Seeking Alpha U.S. Pay TV Losses Hit 5.6 Million Subs In 2020, As vMVPD Live Streaming Growth Also Slows | Seeking Alpha](https://static.seekingalpha.com/uploads/2021/2/23/saupload_Pay-TV-Losses-2020-Total.jpg)